A practice on the path to perfect
What?
Wellbeing. Now there’s a word we’ve heard a thousand times recently. There is a lot of chatter about it, and for good reason. We’re in an age where people are beginning to realise that a healthy lifestyle depends on a whole series of variables from your social experiences to exercise to how you treat yourself.
For Torrens University Australia it plays a big role for courses in their health faculty and because of this, they set up a suite of ‘wellbeing clinics’.
How?
With so many things defining who we are and how we’re perceived by others in today’s world it can often be difficult to find a healthy balance in our lives. It’s tough. For everyone.
And it’s this realisation that inspired the identity for The Practice. As a wellbeing clinic they practise identifying and addressing imbalances in body and mind to help people get back on track. It’s a brand and organisation all about balance.
Practice by name, practise by nature. Renaming the wellbeing clinics came with a gift — we explored a whole range of options, but in the end there was one that just made sense.
It's a practice for students — people who are still learning, still perfecting their craft. So we had fun with how the forms stack up, deliberately allowing for combinations that are off-balance; reflecting the learning curve of the students.
A bespoke, handcrafted suite of photography aptly titled ‘the art of balance’ introduces real-world elements related to The Practice’s different disciplines — a reflex hammer, dispensary bottles, and herbal ingredients all feature, carefully balanced in-camera (see the BTS images further down).
