Branding

Salon Lane

Role: Creative Director & Designer

Designers:
Julien Bertouille, Romelle Menezes, Adeline Ang
Interiors: Siren

© 2024 • Tom Dabner • DABS

Australia's most stylish co-working concept

Who?

Say hello to Sydney’s newest shared working space. Far from another WeWork style offering, Salon Lane is a new concept exclusively for hair, beauty and wellness professionals who are tired of the traditional hierarchical salon model or working from home and on the road.

What?

SomeOne was brought on to create a purpose-driven brand strategy, visual identity, name and launch communications for the new concept. Including an on-site branded signage system for their flagship first site in Surry Hills.

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Even though our concept was new and untested, the folks at SomeOne understood the vision straight away and helped create an identity for our brand. From the brand concept stage to the design phase we felt that they were vested in our success and delivered a brand that was both different and ready to scale. All in all, we were very lucky to have been referred to SomeOne and couldn’t recommend them highly enough.

Jared Keen
 & Lance Kalish
Founders, Salon Lane

© 2024 • Tom Dabner • DABS