Re–launching a 193-year-old icon
Who?
Founded in 1827, the Australian Museum (AM) is the nation’s first museum. A custodian of over 21.9 million objects and specimens, the AM is uniquely positioned to provide a greater understanding of the region through its scientific research, exhibitions, and public and education programs.
What?
SomeOne, together with VCCP, were engaged to relaunch the museum and to shift their approach from exhibition focussed comms of the past towards a flexible integrated brand-led campaign platform that can carry across every subject the museum touches. From dinosaurs to climate change to First Nations culture.
It’s bright new look and inquisitive messaging structure aims to re-open the eyes of locals and tourists alike.
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