A brand built to ignite creativity
Based in Auckland, NZ, MDS is the #1 design school in Asia Pacific. Home to students from all over the world, boasting hordes of award-winning alumni in many areas of creative technology, from video game design to virtual and augmented reality, to 3D animation and VFX.
Twenty years after their inception, they approached SomeOne to refresh their brand so it could shine as brightly as the creative output coming from their students.
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At MDS, our priority is producing the right graduates for an ever-changing jobscape, so we try to bring a future-proof approach to everything we do. As we move further into the creative tech space SomeOne has been an integral partner in ensuring our visual identity continues to reflect that ethos. The refreshed spark is the perfect evolution of our brand and, as a creative school, its versatility is hugely exciting.
Kyle Glass
Head of Brand, Media Design School
