Magentus

Healthcare is undergoing a seismic shift, and the global health system is under immense strain. And while practitioners go above and beyond to deliver quality care for patients; inequitable access to data, outdated processes and disconnected systems hinder even the most heroic human efforts.

Introducing Magentus. A global tech company with deep expertise across clinical systems, on a mission to improve the health of humanity by better connecting clinicians through data powered technology.

Previously operating as a mix of brands, there was a need to develop a new brand to unify and restructure from the topdown, ensuring internal alignment across the different teams and consistent integration at every brand touchpoint.

SomeOne were engaged to create a brand strategy, name and brand identity system that could leverage the equity of the existing brands, consolidate all product offerings into a single, yet flexible visual system allowing for future growth and increase global reach.

With the platform of ‘empowering intelligent healthcare’ we developed a rich, moving BrandWorld that combines tactile CGI representations of their product attributes (technology) and warm human imagery in photography and illutration (healthcare) — all washed in rich Magenta tones designed to enhance brand recall with the new name.

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