A well placed brand for creators of Well–Places™️
Who?
Evoke is a creative interior development company. Different by design, they are one of the few independent outfits that tackle spatial projects end-to-end, meaning they both design the concept and manage the build — ensuring the dream matches the delivery.
Over the years their offering has developed organically, so SomeOne were brought on to help Evoke better articulate why they do what they do, the way they do it and develop a brand that fits this narrative and differentiates them from their competitors.
Designed to do well
It’s one thing to talk a big game when it comes to designing spaces for and with people in mind, but it’s another to actually back it up with scientific proof. This is where Evoke stands out against competing spatial design firms.
They do this by designing with WELL in mind; ‘WELL’ being a set of research-backed principles including air quality, thermal comfort, environmental impact and levels of natural light, that are proven to improve occupant wellbeing and productivity. In other words, they are better equipped to succeed.
A well–placed visual identity
The logo is championed by a smile-in-the-mind symbol. An E crafted from a simple square with a variety of shifting apertures designed on first glance to reflect an abstract floorplan layout, and when inspected closer reveals in some instances a simple silhouette of a person, and in others a half smile. Its adaptability is also a nod to their team and its variety of personality.
Muted earthen colours keep the brand grounded and have been inspired by paint shades often associated with wellbeing and composure. And a bright, yet carefully deployed tone of voice tells stories of ‘what makes WELL’, punctuating the brand throughout with gems of experience, differentiation and passion.
WELL practices had guided their work for so long the term had become commonplace to them, but for us hearing it for the first time it was undeniably clear it gave them an edge — something to own. Creators of Well–places™️ was born, and we encouraged them to trademark it, quickly!
