With water, we thrive
Context
HSBC has, for nearly a decade, been behind several globally impacting programs for water conservation known as ‘Water stories’ — working closely with Water Aid, WWF & Earth Watch Institute. Reaching a crescendo moment for the projects (2020 marks the end of some and the beginning of others) the time was right to showcase the enormity of their work and celebrate 8 years of radical shifting in how we conserve and preserve our planets water supply.
GOMA’s ‘Water’ exhibition put a spotlight on our planet’s precious resource and set out to spark conversations on the environmental and social challenges faced by today’s world — making it an ideal platform for HSBC to partner up to showcase the effects of their decade long work in water conservation.
Someone & CSM hit the ground running in what was a very short planning phase, and delivered an activation that was imaginative, engaging and worked really well to launch HSBC’s new partnership with QAGOMA.
Hayley D’Elboux
Marketing Manager, Sponsorship & Events, HSBC Bank Australia
